Publications per year
Publications per year
Personal research profile
Research profile
Education
| 2013 | Post-doctoral qualification ("Habilitation") in Marketing, University of Rostock, Germany |
| 2008 | PhD in Marketing, University of Rostock, Germany |
| 2004 |
Diploma in Sport Management, University of Bayreuth |
Career
| since 2013 | Full Professor of Sport Business Administration, German Sport University Cologne |
| 2008-2013 | Post-doctoral researcher, Department of Marketing, University of Rostock, Germany |
| 2011-2012 | Visiting Academic Department of Marketing, University of Queensland Business School, Australia |
| 2005-2008 |
Research fellow and PhD student, Department of Marketing, University of Rostock, Germany |
Research Interests
| sport marketing, sport management, sport consumer behavior, theory-building at the intersection of marketing and sport |
|
innovation management in spectator sports (e.g., sport consumers’ acceptance and resistance of technological innovations), customer-to-customer interactions in spectator sports, rivalry and brand rivalry in sport and marketing, internationalization of team sports, brand activism in sport and general marketing |
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Collaborations and top research areas from the last five years
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Publications
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Bicultural Brand Positioning in International Markets: Exploring Potential Challenges in the Context of Consumer Cultures Associated with Human Rights Controversies
Weißkopf, C., Faix, A. & Uhrich, S., 01.01.2024, In: Marketing ZFP-Journal of Research and Management. 46, 3, p. 3-18 16 p.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access -
Customer-to-Customer Interactions in the Sport Fan Context: Typology, Framework (C2CIF) and Directions for Future Research
Uhrich, S., Grohs, R. & Königstorfer, J., 11.01.2024, In: Journal of Service Management. 35, 1, p. 53-70 18 p.Publication: Contribution to journal › Journal articles › Research › peer-review
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EXPRESS: The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement
Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 08.04.2024, In: Journal of Marketing Research.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access -
Fan Engagement Behavior: Validation of a Theory-Based Scale
Yoshida, M., Biscaia, R., Uhrich, S., Gordon, B., Huettermann, M. & Nakazawa, M., 2024, In: Journal of Sport Management. 38, 2, p. 133-150 18 p.Publication: Contribution to journal › Journal articles › Research › peer-review
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Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries
Weißkopf, C. & Uhrich, S., 01.01.2024, In: Journal of Sport Management . p. 1-16 16 p.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access
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Eine Analyse der positiven Konsequenzen von Markenrivalitäten
Project: Funded by internal resources
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Avoiding Negative Image Transfer in Sponsorship Crises
Project: Funded by internal resources
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Psychosozialer Stress am Arbeitsplatz: Indirekte Unternehmenssteuerung, selbstgefährdendes Verhalten und die Folgen für die Gesundheit
Chevalier, A., Kaluza, P. D. G. & Uhrich, S.
Project: Funded by third parties
Activities
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Waseda Universtiy
Sebastian Uhrich (Participant)
08.10.2023Activity: Participating in or organising an event › Participation in workshops, courses, seminars › Education
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Waseda University
Sebastian Uhrich (Lecturer)
02.10.2023 → 12.10.2023Activity: Talk or presentation › Guest lectures › Education
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EASM 2020 Best Conference Reviewer Award
Sebastian Uhrich (Awardee)
09.2020Activity: Other › Distinctions, awards, fellowships and visits - Prizes, scholarships, distinctions, appointments › Research
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SpoBis 2020
Sebastian Uhrich (Speaker)
30.01.2020Activity: Talk or presentation › Guest lectures › Transfer
Press/Media
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Wie Baseball, Basketball und American Football um Europa konkurrieren
23.06.24
1 item of Media coverage
Press/Media
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Zoff um die Fußball-TV-Rechte: Hintergründe zum Streit zwischen Dazn und der DFL
19.04.24
1 item of Media coverage
Press/Media
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Streit um Bundesliga-TV-Rechte: "Ein Stück weit Imageschädigung"
18.04.24
1 item of Media coverage
Press/Media