Sebastian Uhrich

Search results

• 2024

  Bicultural Brand Positioning in International Markets: Exploring Potential Challenges in the Context of Consumer Cultures Associated with Human Rights Controversies

  Weißkopf, C., Faix, A. & Uhrich, S., 01.01.2024, In: Marketing ZFP-Journal of Research and Management. 46, 3, p. 3-18 16 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Customer-to-Customer Interactions in the Sport Fan Context: Typology, Framework (C2CIF) and Directions for Future Research

  Uhrich, S., Grohs, R. & Königstorfer, J., 11.01.2024, In: Journal of Service Management. 35, 1, p. 53-70 18 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• EXPRESS: The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement

  Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 08.04.2024, In: Journal of Marketing Research.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  Open Access

• Fan Engagement Behavior: Validation of a Theory-Based Scale

  Yoshida, M., Biscaia, R., Uhrich, S., Gordon, B., Huettermann, M. & Nakazawa, M., 2024, In: Journal of Sport Management. 38, 2, p. 133-150 18 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries

  Weißkopf, C. & Uhrich, S., 01.01.2024, In: Journal of Sport Management . p. 1-16 16 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  Open Access
• 2023

  A Multi-Method Analysis of Sport Spectator Resistance to Augmented Reality Technology in the Stadium

  Uhlendorf, K. & Uhrich, S., 2023, In: Journal of Global Sport Management. p. 1-30 30 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  Open Access

• Can't live with them, can't live without them: The Ambivalent Effects of Existential Outgroup Threat on Helping Behavior

  Berendt, J., Leeuwen, E. & Uhrich, S., 2023, In: PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN. 38 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  Open Access

• Tracing the State of Sport Management Research: A Bibliometric Analysis

  Hammerschmidt, J., Calabuig, F., Kraus, S. & Uhrich, S., 24.02.2023, In: Management Review Quarterly.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  Open Access

  • Analysis 100%
  • Sport Management 85%
  • Research 42%
  • Organizations 42%
  • Periodicals 42%
• 2022

  A Framework of Customer-to-Customer Interactions in the Sport Fan Context

  Uhrich, S., Grohs, R. & Königstorfer, J., 2022, Book of Abstracts: 30th European Sport Management Conference ; Bridging Sport, Tourism & Leisure Management. Schnitzer, M., Happ, E., Praxmarer-Kohli, C., Schöttel, S., Lintumäki, P., Konstantopoulos, I., Graiff, L. & Bodet, G. (eds.). Cologne: EASM, p. 63-64 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

  Huettermann, M., Uhrich, S. & Königstorfer, J., 2022, In: Journal of Global Sport Management. 7, 4, p. 447-478 32 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  • Team Sports 100%
  • Professional Sport 66%
  • Managers 66%
  • Economic and Social Development 33%
  • Norm Violation 33%

• How Much Controversy Can a Brand Relationship Take? The Moderating Effect of Emotional Attachment in the Context of Brand Activism.

  Blickwedel, F-L. & Uhrich, S., 2022, ACR 2022.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Other conference contributions › Research › peer-review

• The Impact of the "Sport Good Governance Game" on Improved Governance in Sport Organisations

  Marlier, M., Horbel, C., Pelican, B., Uhrich, S. & Constandt, B., 2022, Book of Abstracts: 30th European Sport Management Conference ; Bfidging Sport, Tourism & Leisure Management. Schnitzer, M., Happ, E., Praxmarer-Kohli, C., Schöttel, S., Lintumäki, P., Konstantopoulos, I., Graiff, L. & Bodet, G. (eds.). Cologne: EASM, p. 396-397 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
• 2021

  A Multi-Method Analysis of Sport Spectator Resistance to Technological In-Stadium Innovations

  Uhlendorf, K. & Uhrich, S., 2021, Book of Abstracts : 29th European Sport Management Conference, 27. May - 19. November 2021; EASM 2021 Festival of Sport Management Research and Practice. Bodet, G. & Mueller, J. (eds.). EASM, p. 68-70 3 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Consumer Behaviour in Team Sports

  Uhrich, S., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 125-140 16 p. (Management for Professionals).

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Transfer

• Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

  Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, ACR 2021. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Duluth: ACR Association for Consumer Research, p. 386-387 2 p. (Advances in consumer research; vol. 49).

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

  Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Electronically/ online published ahead of print) In: Journal of Sport Management. p. 1-13 13 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  • Markets 100%
  • Team Sports 75%
  • Strategy 75%
  • German 50%
  • Germany 50%

• Social Norms in Rivalries Increase Societal Harmdoing

  Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S. & Leidner, B., 13.05.2021, N.N..

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Other conference contributions › Research › peer-review

• Sport Spectator Adoption of Technological Innovations: A Behavioral Reasoning Analysis of Fan Experience Apps

  Uhrich, S., 2021, In: Sport Management Review. 41 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

  Behrens, A. & Uhrich, S., 29.10.2021, (Electronically/ online published ahead of print) In: European Sport Management Quarterly. 19 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review
• 2020

  Antecedents and Consequences of Perceived Fan Participation in the Decision Making of Professional European Football Clubs

  Uhrich, S., 2020, In: European Sport Management Quarterly. 20 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  Open Access

  • Research 100%
  • Decision-Making 75%
  • Congruence 50%
  • Decision-Making Process 50%
  • Goals 25%

• Desktop Research and Literature Review of Leadership Education for Athletes: PROLead Erasmus+ project

  Uhrich, S., 2020, PROLead, 20 p.

  Publication: Working paper › Project reports › Transfer

• Maintaining Economic Growth: The Internationalization of Germany's Professional Football

  Uhrich, S., 2020, In: Baltic Rim Economies Review. 4, p. 41 1 p.

  Publication: Contribution to journal › Journal articles › Research

• More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

  Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Positionierungsstrategien für Teamsportmarken auf internationalen Märkten

  Uhrich, S. & Uhlendorf, K., 2020, Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Roth, S., Horbel, C. & Popp, B. (eds.). Wiesbaden: Springer Gabler, p. 311-334 24 p.

  Publication: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

  Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

  Publication: Contribution to a conference › Poster › peer-review

• Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

  Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, In: Journal of Global Sport Management. 30 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  • Resource Allocation 100%

• Shared Joy is Doubled Joy? Does Stadium Atmosphere Influence the Emotional Experience of Media Consumers and the Attractiveness of Sport Broadcasts?

  Behrens, A. & Uhrich, S., 2020, NASSM Conference Abstract Archive. NASSM, p. 195 1 p. Abstract 2020-185

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
• 2019

  Konsumentenverhalten im Teamsportsektor

  Uhrich, S., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 153-170 18 p.

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Transfer › peer-review

• "The Club is Ours" - Perceived Fan Participation in the Decision Making of Professional Football Clubs

  Uhrich, S., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 245-246 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

  Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Uniting a Sport Teams' Global Fan Community: Prototypical Behavior of Satellite Fans Enhances Local Fans' Attitudes and Perceptions of Groupness

  Behrens, A. & Uhrich, S., 23.07.2019, In: European Sport Management Quarterly. p. 1-20 20 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  • Satellites 100%
• 2018

  Bedrohung oder Bereicherung? Reaktionen einheimischer Fans auf ausländische Anhänger von Fußballbundesliga-Klubs

  Behrens, A. & Uhrich, S., 2018, Book of Abstracts : 22. Jahrestagung des Arbeitskreises Sportökonomie e.V.. Arbeitskreis Sportökonomie, p. 7-8 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• De-Marketing als Instrument des Business Development in Dienstleistungsunternehmen: Probleme der Selektion und Exklusion von Kundengruppen

  Schubert, M. & Uhrich, S., 2018, Service Business Development: Methoden - Erlösmodelle - Marketinginstrumente. Bruhn, M. & Hadwich, C. (eds.). 1 ed. Wiesbaden: Springer/Gabler, Vol. 2. p. 313-337 24 p.

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review

• Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

  Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In: JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

  Berendt, J. & Uhrich, S., 2018, In: European Sport Management Quarterly. 18, 4, p. 517-540 24 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• United We Stand? How and When Prototypical Fan Behavior of Satellite Fans Improves Local Fans' Attitudes Toward Them

  Behrens, A. & Uhrich, S., 2018, Book of Abstracts - 26th EASM Conference: Managing Sport in a Changing Europe. Carlsson, B., Breitbarth, T. & Bjärsholm, D. (eds.). Malmö University, p. 145-146 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
• 2017

  Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse

  Uhrich, S. & Berendt, J., 2017, NA - Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). ACR Association for Consumer Research, Vol. 45.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Consumer Attitudes towards Sponsors' Counterambush Marketing Ads

  Königstorfer, J. & Uhrich, S., 2017, In: Psychology & Marketing. 34, 6, p. 631-647 17 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

  Dick, C. & Uhrich, S., 2017, In: European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions

  Huettermann, M., Uhrich, S. & Königstorfer, J., 2017, Book of Abstracts - 25th EASM Conference: Challenges and Development of Sport Organisation. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 193-194 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services

  Berendt, J. & Uhrich, S., 2017, Proceedings of the 46th EMAC Annual Conference: proceedings of the 46th EMAC Annual Conference. University of Groningen, p. 97 1 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

  Berendt, J. & Uhrich, S., 2017, Book of Abstracts, Winning Paper New Researcher Award - 25th EASM Conference: Challenges and Development of Sport Organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 37-38 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

  Uhrich, S., Berendt, J. & Königstorfer, J., 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). 2 ed. London: Routledge, p. 12-19 8 p.

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review

• Wer bin ich?

  Uhrich, S. & Berendt, J., 2017, In: Markenartikel. 8, p. 12-14 3 p.

  Publication: Contribution to journal › Journal articles › Research
• 2016

  Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

  Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity

  Berendt, J. & Uhrich, S., 2016, In: European Sport Management Quarterly. 16, 5, p. 613-634 22 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

  Berendt, J. & Uhrich, S., 2016, Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. Knoeferle, K. (ed.). EMAC European Marketing Academy, p. 179 1 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

  Berendt, J. & Uhrich, S., 2016, NA Advances for Consumer Research. ACR Association for Consumer Research, Vol. 44. p. 390-391 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
• 2015

  Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

  Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

• Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

  Uhrich, S. & Königstorfer, J., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 248-249 2 p.

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review