Stefan Walzel

Search results

• 2014

  Events Management and the Hospitality Industry

  Walzel, S., 2014, The Business of Events Management. Beech, J., Kaiser, S. & Kasper, R. (eds.). 1 ed. Pearson: Harlow, p. 292-310 19 p.

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research
• 2013

  Business-to-Business-Marketing im Sport

  Walzel, S. & Blaesen, S., 2013, Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing. Nufer, G. & Bühler, A. (eds.). Berlin: Erich Schmidt Verlag, p. 383-414 32 p.

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
• 2011

  Beyond Sponsorship? Corporate Social Responsibility in English, German and Swiss Top National League Football Clubs

  Hovemann, G., Breitbarth, T. & Walzel, S., 2011, In: Journal of Sponsorship. 4, 4, p. 383-352 15 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

  • Social Responsibility 100%
  • Analysis 12%
  • Researcher 12%
  • Interpersonal Communication 12%
  • Introspection 12%

• Corporate Hospitality bei Sportevents: Konzeption eines Wirkungsmodells

  Walzel, S., 2011, Wiesbaden: Gabler Verlag.

  Publication: Book/Report › Monographs › Research › peer-review

• CSR Performance Scorecard: Monitoring Effects of Corporate Social Responsibility

  Kremer, J. & Walzel, S., 2011, 17th SMAANZ Conference: Book of Abstracts. SMAANZ (ed.). SMAANZ, p. 53

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• CSR Performance Scorecard - Measuring effects of Corporate Social Responsibility in professional football

  Hovemann, G., Kremer, J. & Walzel, S., 2011, Markenmanagement im Sport: Beiträge des 7. Deutschen Sportökonomie-Kongresses. Horch, H-D., Römisch, V. & Walzel, S. (eds.). Institut für Sportökonomie und Sportmanagement, Vol. 9. p. 27-40 13 p. (Edition Sportökonomie/Sportmanagement; vol. 9).

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

• Markenmanagement im Sport

  Horch, H-D., Römisch, V. & Walzel, S., 2011, Köln: Institut für Sportökonomie und Sportmanagement. 118 p. (Edition Sportökonomie/Sportmanagement)

  Publication: Book/Report › Conference proceedings › Research

• Measuring Effects of Corporate Hospitality at Sport Events

  Walzel, S., 2011, 17th SMAANZ Conference: Book of Abstracts. SMAANZ (ed.). SMAANZ, p. 104

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Neuromarketing – Optimierungsansätze für die Markenkommunikation mit Sport

  Schillhaneck, M. & Walzel, S., 2011, Sport und Werbung. Schierl, T. & Schaaf, D. (eds.). Köln: Halem, p. 309-324

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review

• Scoring Strategy Goals: Measuring Corporate Social Responsibility in Professional European Football

  Breitbarth, T., Hovemann, G. & Walzel, S., 2011, In: Thunderbird International Business Review. 53, 6, p. 721-737 17 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Sport Social Responsibility – Ein strategischer Wettbewerbsvorteil für europäische Fußballklubs?

  Walzel, S. & Kremer, J., 2011, Ökonomie der Sportspiele: 15. Jahrestagung des Arbeitskreises Sportökonomie 6.- 7. Mai 2011 in Heidelberg . Arbeitskreis Sportökonomie (ed.). Arbeitskreis Sportökonomie

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
• 2010

  CSR Performance Scorecard - Measuring effects of Corporate Social Responsibility in professional football

  Kremer, J., Walzel, S. & Hovemann, G., 2010, 7th German Conference for Sport Economics and Sport Management “Brand Management im Sport” : Book of Abstracts of the 7th German Conference for Sport Economics and Sport Management “Brand Management im Sport” . Horch, H-D., Breuer, C., Brett, H., Römisch, V. & Walzel, S. (eds.). p. 19-20 (Edition Sportökonomie/Sportmanagement).

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Emotionales Kunden-Commitment - Corporate Hospitality im Sport

  Walzel, S., 2010, In: Marketing Review St. Gallen. 3, p. 50-54 5 p.

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Konzeption eines Wirkungsmodells zur Evaluation von Corporate Hospitality im Sport

  Walzel, S., 2010, Köln: Deutsche Sporthochschule Köln.

  Publication: Book/Report › Dissertations

• Markenmanagement im Sport: Abstract-Band zum 7. Deutschen Sportökonomie-Kongress

  Horch, H-D., Breuer, C., Brett, H., Römisch, V. & Walzel, S., 2010, Köln: Institut für Sportökonomie und Sportmanagement. (Edition Sportökonomie und Sportmanagement)

  Publication: Book/Report › Conference proceedings › Research

• Neuromarketing – A new theoretical foundation for sport sponsorship?

  Walzel, S., Oidtmann, T. & Brett, H., 2010, Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18. (Edition Sportökonomie/Sportmanagement).

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
• 2009

  Sport, Medien und Kommunikation

  Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Walzel, S., 2009, DVD zum 6. Deutschen Sportökonomie-Kongress. Institut für Sportökonomie und Sportmanagement, (Edition Sportökonomie/Sportmanagement).

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Other conference contributions › Research

• Sport, Medien und Kommunikation, Ausgewählte Beiträge des 6. Deutschen Sportökonomie-Kongress

  Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Walzel, S., 2009, Köln: Institut für Sportökonomie und Sportmanagement. (Edition Sportökonomie/Sportmanagement)

  Publication: Book/Report › Conference proceedings › Research
• 2008

  Sport, Medien und Kommunikation

  Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Walzel, S., 2008, Aktuelle ökonomische und managementbezogene Aspekte. Book of Abstracts des 6. Deutschen Sportökonomie-Kongresses 2008: Book of Abtracts. p. 65 (Edition Sportökonomie/Sportmanagement).

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Sport, Medien und Kommunikation. Aktuelle ökonomische und managementbezogene Aspekte. Abstracts des 6. Deutschen Sportökonomie-Kongresses

  Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Walzel, S., 2008, Köln: Institut für Sportökonomie und Sportmanagement. (Beiträge Sportökonomie/Sportmanagement; vol. 4)

  Publication: Book/Report › Conference proceedings › Research
• 2006

  Corporate Hospitality als Instrument im Geschäftsbeziehungsmanagement. Ergebnisse einer empirischen Studie am Beispiel des Segelsponsorings der Firma T-Systems

  Walzel, S., 2006, Qualitätsmanagement im Sport. Abstracts zum 5. Deutschen Sportökonomie-Kongress. Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Roemisch, V. (eds.). p. 51 (Edition Sportökonomie/Sportmanagement).

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review