Description
Date of the grant | 2017 |
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Degree of recognition | International |
Related content
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Projects
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Eine Analyse der positiven Konsequenzen von Markenrivalitäten
Project: Funded by internal resources
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Rivalität und Fan-Aggressionen
Project: Funded by internal resources
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The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport
Project: Funded by internal resources
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Publications
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Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity
Publication: Contribution to journal › Journal articles › Research › peer-review
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Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Love Thy Enemy - Exploring the Benefits of Brand Rivalry
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
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Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse
Publication: Contribution to journal › Journal articles › Research › peer-review
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Wer bin ich?
Publication: Contribution to journal › Journal articles › Research
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Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten
Publication: Book/Report › Dissertations
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Press/Media
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Was tun gegen aggressive Fans?
Press/Media
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Ohne Erzfeind fehlt etwas
Press/Media
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Es lebe die Feindschaft
Press/Media
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"Es ist gut, einen Erzrivalen zu haben"
Press/Media
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"Fans ohne Erzrivalen haben ein Problem"
Press/Media
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Ohne Braunschweig fehlt den 96-Fans etwas
Press/Media
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Rivalität beeinflusst Fan-Integration
Press/Media
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Abneigung ausleben
Press/Media
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Rivalität und Fan-Aggressionen
Press/Media