Avoiding Negative Image Transfer in Sponsorship Crises

Uhrich, Sebastian (Project manager)

Section Sports Business Administration

1 Conference contribution - Published abstract for conference with selection process
1 Journal articles

1 results

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2013

Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis
Uhrich, S. & Floeter, T., 2013, Proceedings of the 21st Conference of the European Association for Sport Management.
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review