Avoiding Negative Image Transfer in Sponsorship Crises

Uhrich, Sebastian (Project manager)

Section Sports Business Administration

1 Conference contribution - Published abstract for conference with selection process
1 Journal articles

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2014

Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment
Uhrich, S. & Floeter, T., 2014, In: Marketing ZFP-Journal of Research and Management. 36, 4, p. 257-266 9 p.
Publication: Contribution to journal › Journal articles › Research › peer-review