A motivation-based segmentation study of kitesurfers and windsurfers

Publication: Contribution to journal › Journal articles › Research › peer-review

Abstract

@article{cf6c6733efce4e37aca56e43108fed1b,

title = "A motivation-based segmentation study of kitesurfers and windsurfers",

author = "Ben Hennigs and Kirstin Hallmann",

year = "2015",

doi = "10.1080/13606719.2014.979554",

language = "English",

volume = "20",

pages = "117--134",

journal = "Managing Sport and Leisure",

issn = "2375-0480",

publisher = "Taylor & Francis",

number = "2",

}