| Original language | English |
|---|---|
| Title of host publication | NA - Advances in Consumer Research |
| Editors | Ayelet Gneezy, Vladas Griskevicius, Patti Williams |
| Volume | 45 |
| Publisher | ACR Association for Consumer Research |
| Publication date | 2017 |
| Publication status | Published - 2017 |
| Event | Association for Consumer Research Conference 2017 - San Diego, USA/United States of America Duration: 26.10.2017 → 29.10.2017 |
Publications
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More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020
Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Rivalry Increases Non-Instrumental Intergroup Conflict and Violence
Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.Publication: Contribution to a conference › Poster › peer-review
Projects
- 2 Finished
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Eine Analyse der positiven Konsequenzen von Markenrivalitäten
Berendt, J. (Project manager) & Uhrich, S. (Project manager)
01.01.16 → 31.12.24
Project: Funded by internal resources
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The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport
Berendt, J. (Project manager)
01.01.14 → 31.12.16
Project: Funded by internal resources
Awards
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European Association for Sport Management (EASM)
Berendt, J. (Recipient), 2017
Award: Prizes, scholarships, distinctions, appointments › Research
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Harvard University, Cambridge
Berendt, J. (Recipient), 06.03.2017
Award: Prizes, scholarships, distinctions, appointments › Research
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SpoBis 2020
Berendt, J. (Speaker)
30.01.2020Activity: Talk or presentation › Guest lectures › Transfer
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Kölner Wissenschaftsrunde
Berendt, J. (Speaker)
14.05.2018Activity: Talk or presentation › Guest lectures › Research
Press/Media
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Der Machtkampf eskaliert: Warum Dietmar Hopp die Fans spaltet
03.03.20
1 Media contribution
Press/Media
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