Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

Sebastian Uhrich; Thomas Floeter

Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

Section Sports Business Administration

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 21st Conference of the European Association for Sport Management
Publication date	2013
Publication status	Published - 2013
Event	Conference of the European Association for Sport Management - Istanbul, Turkey Duration: 11.09.2013 → 15.09.2013 Conference number: 21

Avoiding Negative Image Transfer in Sponsorship Crises
Uhrich, S.
Project: Funded by internal resources

2 Participation in conferences
1 Learned societies and special interest organisations

Jahrestagung des Arbeitskreises Sportökonomie e.V.
Sebastian Uhrich (Speaker)
2013
Activity: Participating in or organising an event › Participation in conferences › Research
EASM Conference 2013
Sebastian Uhrich (Speaker)
2013
Activity: Participating in or organising an event › Participation in conferences › Research
European Association for Sport Management (External organisation)
Sebastian Uhrich (Member)
2006 → …
Activity: Membership › Learned societies and special interest organisations › Research

Citation

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title = "Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis",

author = "Sebastian Uhrich and Thomas Floeter",

year = "2013",

language = "English",

booktitle = "Proceedings of the 21st Conference of the European Association for Sport Management",

note = " Conference of the European Association for Sport Management ; Conference date: 11-09-2013 Through 15-09-2013",

}

Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis. / Uhrich, Sebastian; Floeter, Thomas.
Proceedings of the 21st Conference of the European Association for Sport Management. 2013.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

TY - CHAP

T1 - Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

AU - Uhrich, Sebastian

AU - Floeter, Thomas

N1 - Conference code: 21

PY - 2013

Y1 - 2013

M3 - Conference contribution - Published abstract for conference with selection process

BT - Proceedings of the 21st Conference of the European Association for Sport Management

T2 - Conference of the European Association for Sport Management

Y2 - 11 September 2013 through 15 September 2013

ER -

Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

Projects

Avoiding Negative Image Transfer in Sponsorship Crises

Activities

Jahrestagung des Arbeitskreises Sportökonomie e.V.

EASM Conference 2013

European Association for Sport Management (External organisation)

Citation