Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

Section Sports Business Administration

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

2 Participation in conferences
1 Learned societies and special interest organisations

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Jahrestagung des Arbeitskreises Sportökonomie e.V.
Sebastian Uhrich (Speaker)
2013
Activity: Participating in or organising an event › Participation in conferences › Research
EASM Conference 2013
Sebastian Uhrich (Speaker)
2013
Activity: Participating in or organising an event › Participation in conferences › Research

Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

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Jahrestagung des Arbeitskreises Sportökonomie e.V.

EASM Conference 2013