Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

Section Sports Business Administration

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

1 Participation in conferences
1 Academic councils, panels and committees (appointed, elected)

2 results
- Title
- Start date(ascending)

Jahrestagung des Arbeitskreises Sportökonomie
Sebastian Uhrich (Speaker)
2014
Activity: Participating in or organising an event › Participation in conferences › Research
Arbeitskreis Sportökonomie e.V. (External organisation)
Sebastian Uhrich (Member)
2006 → …
Activity: Membership › Academic councils, panels and committees (appointed, elected) › Research

Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

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Jahrestagung des Arbeitskreises Sportökonomie

Arbeitskreis Sportökonomie e.V. (External organisation)