Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

Sebastian Uhrich, Jörg Königstorfer

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

  • 1 Participation in conferences
  • 1 Academic councils, panels and committees (appointed, elected)
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