Assessing customer segments and drivers of involvement among ice hockey attendees

Publication: Contribution to journal › Journal articles › Research › peer-review

Original language	English
Journal	International Journal of Sport Management
Volume	14
Issue number	1
Pages (from-to)	61-80
Number of pages	20
Publication status	Published - 2013

Citation

@article{71abf5d1e9f744b3bddcc708f6ed7eb0,

title = "Assessing customer segments and drivers of involvement among ice hockey attendees",

author = "Kirstin Hallmann and Pamela Wicker and Christoph Breuer and Christopher Rumpf and Michael Bode",

year = "2013",

language = "English",

volume = "14",

pages = "61--80",

journal = "International Journal of Sport Management",

number = "1",

}

TY - JOUR

T1 - Assessing customer segments and drivers of involvement among ice hockey attendees

AU - Hallmann, Kirstin

AU - Wicker, Pamela

AU - Breuer, Christoph

AU - Rumpf, Christopher

AU - Bode, Michael

PY - 2013

Y1 - 2013

M3 - Journal articles

VL - 14

SP - 61

EP - 80

JO - International Journal of Sport Management

JF - International Journal of Sport Management

IS - 1

ER -