Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

Sebastian Uhrich

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

Section Sports Business Administration

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age
Publisher	EASM
Publication date	2015
Publication status	Published - 2015
Event	Conference of the European Association for Sport Management - Dublin, Ireland Duration: 09.09.2015 → 12.09.2015 Conference number: 23

EASM Conference 2015
Sebastian Uhrich (Speaker)
09.09.2015 → 12.09.2015
Activity: Participating in or organising an event › Participation in conferences › Research
EASM Conference 2015
Sebastian Uhrich (Speaker)
09.09.2015 → 12.09.2015
Activity: Participating in or organising an event › Participation in conferences › Research

Citation

@inbook{6c959e2d888e4232bf132b9858e792e3,

title = "Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event",

author = "Sebastian Uhrich",

year = "2015",

language = "English",

booktitle = "Proceedings of the 23rd Conference of the European Association for Sport Management",

publisher = "EASM",

note = "Conference of the European Association for Sport Management ; Conference date: 09-09-2015 Through 12-09-2015",

}

Uhrich, S 2015, Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. in Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM, Conference of the European Association for Sport Management, Dublin, Ireland, 09.09.15.

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. / Uhrich, Sebastian.
Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM, 2015.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

TY - CHAP

T1 - Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

AU - Uhrich, Sebastian

N1 - Conference code: 23

PY - 2015

Y1 - 2015

M3 - Conference contribution - Article for conference

BT - Proceedings of the 23rd Conference of the European Association for Sport Management

PB - EASM

T2 - Conference of the European Association for Sport Management

Y2 - 9 September 2015 through 12 September 2015

ER -

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

Activities

EASM Conference 2015

EASM Conference 2015

Citation