| Original language | German |
|---|---|
| Title of host publication | Management-Handbuch Sport-Marketing |
| Editors | A. Hermanns, F. Riedmüller |
| Place of Publication | München |
| Publisher | Verlag Franz Vahlen |
| Publication date | 2008 |
| Edition | 2. |
| Pages | 85-100 |
| Publication status | Published - 2008 |
Besonderheiten des Sports für das Marketing
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review