Clever or Foolish? Playing with the Rivalry in Leveraging Sports Sponsorships of SMEs

Stefan Walzel*, Gerhard Nowak

*Corresponding author for this work

Publication: Contribution to journalJournal articlesResearchpeer-review

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Conference contribution - Published abstract for conference with selection process

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  • 2019

    Sporting Rivalry As A Leveraging Approach In Sports Sponsorships

    Nowak, G. & Walzel, S., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 302-304 3 p.

    Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review