Original language | English |
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Journal | Psychology & Marketing |
Volume | 34 |
Issue number | 6 |
Pages (from-to) | 631-647 |
Number of pages | 17 |
DOIs | |
Publication status | Published - 2017 |
Consumer Attitudes towards Sponsors' Counterambush Marketing Ads
Jörg Königstorfer, Sebastian Uhrich
Publication: Contribution to journal › Journal articles › Research › peer-review