Consumer Attitudes towards Sponsors' Counterambush Marketing Ads

Jörg Königstorfer, Sebastian Uhrich

Publication: Contribution to journalJournal articlesResearchpeer-review

Original languageEnglish
JournalPsychology & Marketing
Volume34
Issue number6
Pages (from-to)631-647
Number of pages17
DOIs
Publication statusPublished - 2017

Citation