| Original language | English |
|---|---|
| Journal | Psychology & Marketing |
| Volume | 34 |
| Issue number | 6 |
| Pages (from-to) | 631-647 |
| Number of pages | 17 |
| DOIs | |
| Publication status | Published - 2017 |
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Consumer Attitudes towards Sponsors' Counterambush Marketing Ads
- Jörg Königstorfer
- , Sebastian Uhrich
Publication: Contribution to journal › Journal articles › Research › peer-review