Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

Sebastian Uhrich, Jörg Königstorfer

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationKnowledge, Passion, Community: Driving Sport Forward : Proceedings of the North American Society for Sport Management Conference 2015
Number of pages2
PublisherUniversity of Ottawa
Publication date2015
Pages248-249
Publication statusPublished - 2015
EventNorth American Association for Sport Management Conference 2015 - Ottawa, Canada
Duration: 02.06.201506.06.2015

Citation