Original language | English |
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Title of host publication | Knowledge, Passion, Community: Driving Sport Forward : Proceedings of the North American Society for Sport Management Conference 2015 |
Number of pages | 2 |
Publisher | University of Ottawa |
Publication date | 2015 |
Pages | 248-249 |
Publication status | Published - 2015 |
Event | North American Association for Sport Management Conference 2015 - Ottawa, Canada Duration: 02.06.2015 → 06.06.2015 |
Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective
Sebastian Uhrich, Jörg Königstorfer
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review