CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

Sebastian Uhrich, A. Groeppel-Klein, Jörg Königstorfer

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the North American Association for Consumer Research Conference : Proceedings of the North American Association for Consumer Research Conference
EditorsR. Ahluwalia, T. Chartrand, R. Ratner
Volume39
Publication date2011
Publication statusPublished - 2011
EventNorth American Association for Consumer Research Conference - St. Louis, USA/United States of America
Duration: 01.01.1800 → …

Citation