Original language | English |
---|---|
Title of host publication | Proceedings of the North American Association for Consumer Research Conference : Proceedings of the North American Association for Consumer Research Conference |
Editors | R. Ahluwalia, T. Chartrand, R. Ratner |
Volume | 39 |
Publication date | 2011 |
Publication status | Published - 2011 |
Event | North American Association for Consumer Research Conference - St. Louis, USA/United States of America Duration: 01.01.1800 → … |
CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships
Sebastian Uhrich, A. Groeppel-Klein, Jörg Königstorfer
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review