Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response

Publication: Contribution to journalJournal articlesResearchpeer-review

Translated title of the contributionDaten-basierte Botschaften Optimierung in dynamischen Sport Medien
Original languageEnglish
JournalSport Management Review
Volume2024
Publication statusAccepted - 26.06.2024

Citation