Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response

Publication: Contribution to journal › Journal articles › Research › peer-review

Translated title of the contribution	Daten-basierte Botschaften Optimierung in dynamischen Sport Medien
Original language	English
Journal	Sport Management Review
Volume	2024
Publication status	Accepted - 26.06.2024

Citation

@article{8e78e89d49894c329be5193dae309b54,

title = "Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response",

author = "Elisa Herold and Aaditya Singh and Boris Feodoroff and Christoph Breuer",

year = "2024",

month = jun,

day = "26",

language = "English",

volume = "2024",

journal = "Sport Management Review",

}