Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response

Section Sport Management

Publication: Contribution to journal › Journal articles › Research › peer-review

1 Dissertations

1 results

2024
Sponsorship effectiveness and message placement in live broadcasts: Assessing the influence of sport-specific factors and state of the art research approaches
Herold, E., 26.06.2024, Köln: Deutsche Sporthochschule Köln. 43 p.
Publication: Book/Report › Dissertations

Open Access
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