| Original language | German |
|---|---|
| Title of host publication | Service Business Development : Methoden - Erlösmodelle - Marketinginstrumente |
| Editors | Manfred Bruhn, Carsten Hadwich |
| Number of pages | 24 |
| Volume | 2 |
| Place of Publication | Wiesbaden |
| Publisher | Springer/Gabler |
| Publication date | 2018 |
| Edition | 1 |
| Pages | 313-337 |
| ISBN (Print) | 978-3-658-22423-3 |
| ISBN (Electronic) | 978-3-658-22424-0 |
| DOIs | |
| Publication status | Published - 2018 |
De-Marketing als Instrument des Business Development in Dienstleistungsunternehmen: Probleme der Selektion und Exklusion von Kundengruppen
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review