Developing an athlete brand identity scale

Annika Lohneiss, Popi Sotiriadou, Brad Hill, Kirstin Hallmann

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationBook of abstracts - 26th European Sport Management (EASM) Conference : Managing sport in a changing Europe
EditorsBo Carlsson, Tim Breitbarth, Daniel Bjärsholm
Number of pages2
PublisherMalmö University
Publication date2018
ISBN (Print)978-91-7104-948-3
ISBN (Electronic)978-91-7104-949-0
Publication statusPublished - 2018
EventEuropean Sport Management Conference - Malmö, Sweden
Duration: 05.09.201808.09.2018
Conference number: 26