Developing an athlete brand identity scale

Annika Lohneiss; Popi Sotiriadou; Brad Hill; Kirstin Hallmann

Developing an athlete brand identity scale

Annika Lohneiss
, Popi Sotiriadou
, Brad Hill
, Kirstin Hallmann

Section Sport Management

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	English
Title of host publication	Book of abstracts - 26th European Sport Management (EASM) Conference : Managing sport in a changing Europe
Editors	Bo Carlsson, Tim Breitbarth, Daniel Bjärsholm
Number of pages	2
Publisher	Malmö University
Publication date	2018
Pages	485-486
ISBN (Print)	978-91-7104-948-3
ISBN (Electronic)	978-91-7104-949-0
Publication status	Published - 2018
Event	European Sport Management Conference - Malmö, Sweden Duration: 05.09.2018 → 08.09.2018 Conference number: 26

Citation

@inbook{a31deaaf21e84646b6319e8ed1f3fc54,

title = "Developing an athlete brand identity scale",

author = "Annika Lohneiss and Popi Sotiriadou and Brad Hill and Kirstin Hallmann",

year = "2018",

language = "English",

isbn = "978-91-7104-948-3",

pages = "485--486",

editor = "Bo Carlsson and Tim Breitbarth and Daniel Bj{\"a}rsholm",

booktitle = "Book of abstracts - 26th European Sport Management (EASM) Conference",

publisher = "Malm{\"o} University",

note = "European Sport Management Conference ; Conference date: 05-09-2018 Through 08-09-2018",

}

Developing an athlete brand identity scale. / Lohneiss, Annika; Sotiriadou, Popi; Hill, Brad et al.
Book of abstracts - 26th European Sport Management (EASM) Conference : Managing sport in a changing Europe . ed. / Bo Carlsson; Tim Breitbarth; Daniel Bjärsholm. Malmö University, 2018. p. 485-486.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

TY - CHAP

T1 - Developing an athlete brand identity scale

AU - Lohneiss, Annika

AU - Sotiriadou, Popi

AU - Hill, Brad

AU - Hallmann, Kirstin

N1 - Conference code: 26

PY - 2018

Y1 - 2018

M3 - Conference contribution - Published abstract for conference with selection process

SN - 978-91-7104-948-3

SP - 485

EP - 486

BT - Book of abstracts - 26th European Sport Management (EASM) Conference

A2 - Carlsson, Bo

A2 - Breitbarth, Tim

A2 - Bjärsholm, Daniel

PB - Malmö University

T2 - European Sport Management Conference

Y2 - 5 September 2018 through 8 September 2018

ER -