Original language | English |
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Title of host publication | Proceedings of the 36th European Marketing Academy Conference |
Publication date | 2007 |
Publication status | Published - 2007 |
Event | European Marketing Academy Conference - Reykjavik, Iceland Duration: 01.01.1800 → … Conference number: 36 |
Development and Validation of Formative Measurment Models: Empirical Evidence for the Construct of "Sport Stadium Atmosphere"
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review