Development and Validation of Formative Measurment Models: Empirical Evidence for the Construct of "Sport Stadium Atmosphere"

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 36th European Marketing Academy Conference
Publication date2007
Publication statusPublished - 2007
EventEuropean Marketing Academy Conference - Reykjavik, Iceland
Duration: 01.01.1800 → …
Conference number: 36