|Title of host publication||Proceedings of the 36th European Marketing Academy Conference|
|Publication status||Published - 2007|
|Event||European Marketing Academy Conference - Reykjavik, Iceland|
Duration: 01.01.1800 → …
Conference number: 36
Development and Validation of Formative Measurment Models: Empirical Evidence for the Construct of "Sport Stadium Atmosphere"
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review