Die Image-Passfähigkeit zwischen Sportevent und Austragungsort

Translated title of the contribution: The Image Congruence between Sport Events and their Hosts

Publication: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

Translated title of the contributionThe Image Congruence between Sport Events and their Hosts
Original languageGerman
Title of host publicationSport, Medien und Kommunikation
EditorsH.-D. Horch, C. Breuer, G. Hovemann, S. Kaiser, S. Walzel
Place of PublicationKöln
PublisherInstitut für Sportökonomie und Sportmanagement
Publication date2009
Pages77-92
Publication statusPublished - 2009

Citation