Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts

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• 2024

  Sponsorship effectiveness and message placement in live broadcasts: Assessing the influence of sport-specific factors and state of the art research approaches

  Herold, E., 26.06.2024, Köln: Deutsche Sporthochschule Köln. 43 p.

  Publication: Book/Report › Dissertations

  Open Access

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