Effectiveness of Sponsorships: Consumer’s Gaze Hits throughout the Course of Play

Elisa Herold; Felix Boronczyk; Christoph Breuer

Effectiveness of Sponsorships: Consumer’s Gaze Hits throughout the Course of Play

Elisa Herold, Felix Boronczyk, Christoph Breuer

Section Sport Management

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	English
Title of host publication	Book of Abstracts SMAANZ Week 2020 : November 30-December 4
Number of pages	1
Publisher	SMAANZ
Publication date	2020
Pages	33
Publication status	Published - 2020
Event	SMAANZ Week 2020 - Duration: 30.11.2020 → 04.12.2020

Citation

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title = "Effectiveness of Sponsorships: Consumer{\textquoteright}s Gaze Hits throughout the Course of Play",

author = "Elisa Herold and Felix Boronczyk and Christoph Breuer",

year = "2020",

language = "English",

pages = "33",

booktitle = "Book of Abstracts SMAANZ Week 2020",

publisher = "SMAANZ",

note = "SMAANZ Week 2020 ; Conference date: 30-11-2020 Through 04-12-2020",

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Effectiveness of Sponsorships: Consumer’s Gaze Hits throughout the Course of Play. / Herold, Elisa ; Boronczyk, Felix ; Breuer, Christoph.
Book of Abstracts SMAANZ Week 2020: November 30-December 4. SMAANZ, 2020. p. 33.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

TY - CHAP

T1 - Effectiveness of Sponsorships: Consumer’s Gaze Hits throughout the Course of Play

AU - Herold, Elisa

AU - Boronczyk, Felix

AU - Breuer, Christoph

PY - 2020

Y1 - 2020

M3 - Conference contribution - Published abstract for conference with selection process

SP - 33

BT - Book of Abstracts SMAANZ Week 2020

PB - SMAANZ

T2 - SMAANZ Week 2020

Y2 - 30 November 2020 through 4 December 2020

ER -