How to build a sports team brand: Minor league vs. Champions League teams, what are the similarities and differences?

A. Richelieu; Tim Pawlowski; Christoph Breuer

How to build a sports team brand: Minor league vs. Champions League teams, what are the similarities and differences?

A. Richelieu
, Tim Pawlowski
, Christoph Breuer

Section Sport Management

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	English
Title of host publication	The 17th congress of the European Association for Sport Management
Editors	H. Westerbeek, P. Fahlström
Publisher	EASM
Publication date	2009
Pages	24-25
Publication status	Published - 2009
Event	Congress of the European Association for Sport Management - Amsterdam, Netherlands Duration: 01.01.1800 → … Conference number: 17

Citation

@inbook{cdbf1bdf431d49bf91d25ae81be3d9df,

title = "How to build a sports team brand: Minor league vs. Champions League teams, what are the similarities and differences?",

author = "A. Richelieu and Tim Pawlowski and Christoph Breuer",

year = "2009",

language = "English",

pages = "24--25",

editor = "H. Westerbeek and P. Fahlstr{\"o}m",

booktitle = "The 17th congress of the European Association for Sport Management",

publisher = "EASM",

note = "Congress of the European Association for Sport Management ; Conference date: 01-01-1800",

}

Richelieu, A, Pawlowski, T & Breuer, C 2009, How to build a sports team brand: Minor league vs. Champions League teams, what are the similarities and differences? in H Westerbeek & P Fahlström (eds), The 17th congress of the European Association for Sport Management. EASM, pp. 24-25, Congress of the European Association for Sport Management, Amsterdam, Netherlands, 01.01.00.

How to build a sports team brand: Minor league vs. Champions League teams, what are the similarities and differences? / Richelieu, A.; Pawlowski, Tim; Breuer, Christoph.
The 17th congress of the European Association for Sport Management. ed. / H. Westerbeek; P. Fahlström. EASM, 2009. p. 24-25.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review