Love Thy Enemy - Exploring the Benefits of Brand Rivalry

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

Original language	German
Title of host publication	BBR Accelerator 2015
Number of pages	15
Publication date	2015
Publication status	Published - 2015
Event	BBR Accelerator Workshop - Boston, USA/United States of America Duration: 21.05.2015 → 22.05.2015

1 Conference contribution - Published abstract for conference with selection process
1 Poster

More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020
Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
Rivalry Increases Non-Instrumental Intergroup Conflict and Violence
Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.
Publication: Contribution to a conference › Poster › peer-review

European Association for Sport Management (EASM)
Berendt, Johannes (Recipient), 2017
Award: Prizes, scholarships, distinctions, appointments › Research
Harvard University, Cambridge
Berendt, Johannes (Recipient), 06.03.2017
Award: Prizes, scholarships, distinctions, appointments › Research

Kölner Wissenschaftsrunde
Johannes Berendt (Speaker)
14.05.2018
Activity: Talk or presentation › Guest lectures › Research
EMAC Annual Conference (European Marketing Academy)
Johannes Berendt (Speaker)
23.05.2017 → 26.05.2017
Activity: Participating in or organising an event › Participation in conferences › Research
HAWK Hochschule für angewandte Wissenschaft und Kunst, Hildesheim
Johannes Berendt (Speaker)
17.05.2017
Activity: Talk or presentation › Guest lectures › Research

Publications