Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

Original language	English
Title of host publication	Proceedings of the 45th EMAC Annual Conference : Marketing in the Age of Data
Editors	, Klemens Knoeferle
Number of pages	1
Publisher	EMAC European Marketing Academy
Publication date	2016
Pages	179
ISBN (Print)	978-82-8247-284-5
ISBN (Electronic)	978-82-8247-285-2
Publication status	Published - 2016
Event	45th EMAC Annual Conference - Oslo, Norway Duration: 24.05.2016 → 27.05.2016 Conference number: 45

Publications

Publications per year 2020 2020 2020

• 1 Conference contribution - Published abstract for conference with selection process
• 1 Poster

Publications per year

Publications per year

• More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

  Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

  Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

  Publication: Contribution to a conference › Poster › peer-review

Projects

• Eine Analyse der positiven Konsequenzen von Markenrivalitäten

  Berendt, J. & Uhrich, S.

  Project: Funded by internal resources

• The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport

  Berendt, J.

  Project: Funded by internal resources

  • Consequences 100%
  • Emotions 100%
  • Team Sport 100%
  • Consumers 33%
  • Hostility 33%

Awards

• European Association for Sport Management (EASM)

  Berendt, Johannes (Recipient), 2017

  Award: Prizes, scholarships, distinctions, appointments › Research

• Harvard University, Cambridge

  Berendt, Johannes (Recipient), 06.03.2017

  Award: Prizes, scholarships, distinctions, appointments › Research

Activities

Activities per year 2013 2015 2016 2017 2020

• 10 Guest lectures
• 7 Participation in conferences
• 1 Participation in workshops, courses, seminars

Activities per year

• SpoBis 2020

  Sebastian Uhrich (Speaker)

  30.01.2020

  Activity: Talk or presentation › Guest lectures › Transfer

• SpoBis 2020

  Johannes Berendt (Speaker)

  30.01.2020

  Activity: Talk or presentation › Guest lectures › Transfer

• Kölner Wissenschaftsrunde

  Johannes Berendt (Speaker)

  14.05.2018

  Activity: Talk or presentation › Guest lectures › Research

View all 18 activities

Press/Media

• Profitables Prügeln

  Johannes Berendt

  19.09.18

  1 item of Media coverage

  Press/Media

• "Aussagen, die beschwichtigen sollen, sind kontraproduktiv"

  Johannes Berendt

  22.02.18

  1 item of Media coverage

  Press/Media

• Die Fan-Feindschaft zwischen 96 und Eintracht BS

  Johannes Berendt & Sebastian Uhrich

  03.01.18

  1 item of Media coverage

  Press/Media

View all 21 press/media

Citation

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Berendt, J., & Uhrich, S. (2016). Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands. In, & K. Knoeferle (Ed.), Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data (pp. 179). EMAC European Marketing Academy.

Berendt, Johannes ; Uhrich, Sebastian. / Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands. Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. editor / ; Klemens Knoeferle. EMAC European Marketing Academy, 2016. pp. 179

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Berendt, J & Uhrich, S 2016, Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands. in & K Knoeferle (ed.), Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. EMAC European Marketing Academy, pp. 179, 45th EMAC Annual Conference, Oslo, Norway, 24.05.16.

Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands. / Berendt, Johannes ; Uhrich, Sebastian.
Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. ed. /; Klemens Knoeferle. EMAC European Marketing Academy, 2016. p. 179.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

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BT - Proceedings of the 45th EMAC Annual Conference

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Berendt J, Uhrich S. Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands. In, Knoeferle K, editor, Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. EMAC European Marketing Academy. 2016. p. 179