Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

Original language	English
Journal	JOURNAL OF BUSINESS RESEARCH
Volume	88
Pages (from-to)	161-172
Number of pages	12
ISSN	0148-2963
DOIs	https://doi.org/10.1016/j.jbusres.2018.03.015
Publication status	Published - 2018

Access to Document

• 10.1016/j.jbusres.2018.03.015

Publications

Publications per year 2020 2020 2020

• 1 Conference contribution - Published abstract for conference with selection process
• 1 Poster

Publications per year

Publications per year

• More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

  Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

  Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

  Publication: Contribution to a conference › Poster › peer-review

Projects

Projects per year 2014 2014 2016 2024

• 3 Finished

Projects per year

• Eine Analyse der positiven Konsequenzen von Markenrivalitäten

  Berendt, J. (Project manager) & Uhrich, S. (Project manager)

  01.01.16 → 31.12.24

  Project: Funded by internal resources

• Rivalität und Fan-Aggressionen

  Berendt, J. (Project manager) & Uhrich, S. (Project manager)

  01.01.14 → 31.12.18

  Project: Funded by internal resources

• The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport

  Berendt, J. (Project manager)

  01.01.14 → 31.12.16

  Project: Funded by internal resources

  • Team Sport 100%
  • Hostility 33%
  • Intergroup Relations 16%

Activities

Activities per year 2018 2018 2019 2020 2020

• 4 Guest lectures
• 1 Participation in conferences

Activities per year

• SpoBis 2020

  Berendt, J. (Speaker)

  30.01.2020

  Activity: Talk or presentation › Guest lectures › Transfer

• SpoBis 2020

  Uhrich, S. (Speaker)

  30.01.2020

  Activity: Talk or presentation › Guest lectures › Transfer

• European Sport Management Conference

  Berendt, J. (Speaker) & Uhrich, S. (Speaker)

  03.09.2019 → 06.09.2019

  Activity: Participating in or organising an event › Participation in conferences › Research

  File

View all 5 activities

Press/Media

• Erklärvideo: Darum hassen die Ultras Dietmar Hopp

  Uhrich, S.

  04.03.20

  1 Media contribution

  Press/Media

• Der Machtkampf eskaliert: Warum Dietmar Hopp die Fans spaltet

  Uhrich, S.

  03.03.20

  1 Media contribution

  Press/Media

• Profitables Prügeln

  Berendt, J.

  19.09.18

  1 item of Media coverage

  Press/Media

View all 14 press/media

Citation

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Berendt, J., Uhrich, S., & Thompson, S. A. (2018). Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers. JOURNAL OF BUSINESS RESEARCH, 88, 161-172. https://doi.org/10.1016/j.jbusres.2018.03.015

Berendt, Johannes ; Uhrich, Sebastian ; Thompson, Scott A. / Marketing, Get Ready to Rumble : How Rivalry Promotes Distinctiveness for Brands and Consumers. In: JOURNAL OF BUSINESS RESEARCH. 2018 ; Vol. 88. pp. 161-172.

@article{9e4c8efca7cd44859590f5c9d25e63e4,

title = "Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers",

author = "Johannes Berendt and Sebastian Uhrich and Thompson, \{Scott A.\}",

year = "2018",

doi = "10.1016/j.jbusres.2018.03.015",

language = "English",

volume = "88",

pages = "161--172",

journal = "JOURNAL OF BUSINESS RESEARCH",

issn = "0148-2963",

publisher = "Elsevier",

}

Berendt, J, Uhrich, S & Thompson, SA 2018, 'Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers', JOURNAL OF BUSINESS RESEARCH, vol. 88, pp. 161-172. https://doi.org/10.1016/j.jbusres.2018.03.015

Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers. / Berendt, Johannes; Uhrich, Sebastian; Thompson, Scott A.
In: JOURNAL OF BUSINESS RESEARCH, Vol. 88, 2018, p. 161-172.

Publication: Contribution to journal › Journal articles › Research › peer-review

TY - JOUR

T1 - Marketing, Get Ready to Rumble

T2 - How Rivalry Promotes Distinctiveness for Brands and Consumers

AU - Berendt, Johannes

AU - Uhrich, Sebastian

AU - Thompson, Scott A.

PY - 2018

Y1 - 2018

U2 - 10.1016/j.jbusres.2018.03.015

DO - 10.1016/j.jbusres.2018.03.015

M3 - Journal articles

SN - 0148-2963

VL - 88

SP - 161

EP - 172

JO - JOURNAL OF BUSINESS RESEARCH

JF - JOURNAL OF BUSINESS RESEARCH

ER -

Berendt J, Uhrich S, Thompson SA. Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers. JOURNAL OF BUSINESS RESEARCH. 2018;88:161-172. doi: 10.1016/j.jbusres.2018.03.015