Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

Publication: Contribution to journal › Journal articles › Research › peer-review

SpoBis 2020
Sebastian Uhrich (Speaker)
30.01.2020
Activity: Talk or presentation › Guest lectures › Transfer
SpoBis 2020
Johannes Berendt (Speaker)
30.01.2020
Activity: Talk or presentation › Guest lectures › Transfer
European Sport Management Conference
Johannes Berendt (Speaker) & Sebastian Uhrich (Speaker)
03.09.2019 → 06.09.2019
Activity: Participating in or organising an event › Participation in conferences › Research

File
Kölner Wissenschaftsrunde
Johannes Berendt (Speaker)
14.05.2018
Activity: Talk or presentation › Guest lectures › Research
Kölner Wissenschaftsrunde
Sebastian Uhrich (Speaker)
14.05.2018
Activity: Talk or presentation › Guest lectures › Research

Activities