Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

Johannes Berendt, Sebastian Uhrich, Scott A. Thompson

Publication: Contribution to journal › Journal articles › Research › peer-review

4 Guest lectures
1 Participation in conferences

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European Sport Management Conference
Johannes Berendt (Speaker) & Sebastian Uhrich (Speaker)
03.09.2019 → 06.09.2019
Activity: Participating in or organising an event › Participation in conferences › Research

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