Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

Publication: Contribution to journal › Journal articles › Research › peer-review

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SpoBis 2020
Sebastian Uhrich (Speaker)
30.01.2020
Activity: Talk or presentation › Guest lectures › Transfer
SpoBis 2020
Johannes Berendt (Speaker)
30.01.2020
Activity: Talk or presentation › Guest lectures › Transfer
Kölner Wissenschaftsrunde
Johannes Berendt (Speaker)
14.05.2018
Activity: Talk or presentation › Guest lectures › Research
Kölner Wissenschaftsrunde
Sebastian Uhrich (Speaker)
14.05.2018
Activity: Talk or presentation › Guest lectures › Research

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