Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

Publications

Publications per year 2020 2020 2020

• 1 Conference contribution - Published abstract for conference with selection process
• 1 Poster

Publications per year

Publications per year

Search results

• 2020

  More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

  Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

  Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

  Publication: Contribution to a conference › Poster › peer-review