Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

Johannes Berendt, Sebastian Uhrich, Scott A. Thompson

Publication: Contribution to journal › Journal articles › Research › peer-review

1 Conference contribution - Published abstract for conference with selection process
1 Poster

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2020

Rivalry Increases Non-Instrumental Intergroup Conflict and Violence
Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.
Publication: Contribution to a conference › Poster › peer-review