Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

Section Sports Business Administration
Institute of Sport Economics and Sport Management

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

8 Guest lectures
2 Participation in conferences

2 results
- Title
- Start date(ascending)

Filter

EMAC Annual Conference (European Marketing Academy)
Johannes Berendt (Speaker)
23.05.2017 → 26.05.2017
Activity: Participating in or organising an event › Participation in conferences › Research
Association for Consumer Research Conference 2016
Johannes Berendt (Speaker)
27.10.2016 → 30.10.2016
Activity: Participating in or organising an event › Participation in conferences › Research

Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

Activities

Search results

EMAC Annual Conference (European Marketing Academy)

Association for Consumer Research Conference 2016