Marketing of Sports

Publication: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

Original languageEnglish
Title of host publicationEncyclopedia of Sports Management and Marketing
EditorsL.E. Swayne, M. Dodds
Volume2
Place of PublicationThousand Oaks
PublisherSage Publications
Publication date2011
Pages851-857
Publication statusPublished - 2011

Citation