More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Johannes Berendt; Sebastian Uhrich; Gavin  Kilduff

More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Johannes Berendt, Sebastian Uhrich, Gavin Kilduff

Section Sports Business Administration

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	English
Title of host publication	Proceedings of the European Marketing Academy
Publisher	EMAC European Marketing Academy
Publication date	2020
Article number	A2020-63827
Publication status	Published - 2020
Event	European Marketing Academy Conference: Challenging the Status Quo in Marketing Research - Duration: 26.05.2020 → 29.05.2020 Conference number: 49

6 Conference contribution - Published abstract for conference with selection process
5 Journal articles
2 Conference contribution - Article for conference
1 Dissertations
More
- 1 Contributions to collected editions/anthologies
- 1 Poster

Can't live with them, can't live without them: The Ambivalent Effects of Existential Outgroup Threat on Helping Behavior
Berendt, J., Leeuwen, E. & Uhrich, S., 2023, In: PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN. 38 p.
Publication: Contribution to journal › Journal articles › Research › peer-review

Open Access
Rivalry Increases Non-Instrumental Intergroup Conflict and Violence
Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.
Publication: Contribution to a conference › Poster › peer-review
The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression
Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Erklärvideo: Darum hassen die Ultras Dietmar Hopp
Sebastian Uhrich
04.03.20
1 Media contribution
Press/Media
Der Machtkampf eskaliert: Warum Dietmar Hopp die Fans spaltet
Sebastian Uhrich
03.03.20
1 Media contribution
Press/Media

Citation

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title = "More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020",

author = "Johannes Berendt and Sebastian Uhrich and Gavin Kilduff",

note = "Conference cancelled; European Marketing Academy Conference : Challenging the Status Quo in Marketing Research, EMAC 2020 ; Conference date: 26-05-2020 Through 29-05-2020",

year = "2020",

language = "English",

booktitle = "Proceedings of the European Marketing Academy",

publisher = "EMAC European Marketing Academy",

}

More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020. / Berendt, Johannes ; Uhrich, Sebastian; Kilduff, Gavin .
Proceedings of the European Marketing Academy. EMAC European Marketing Academy, 2020. A2020-63827.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

TY - CHAP

T1 - More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions

T2 - European Marketing Academy Conference

AU - Berendt, Johannes

AU - Uhrich, Sebastian

AU - Kilduff, Gavin

N1 - Conference code: 49

PY - 2020

Y1 - 2020

UR - http://proceedings.emac-online.org/index.cfm?abstractid=A2020-63827&More%20(beneficial)%20than%20intense%20competition:%20When%20a

M3 - Conference contribution - Published abstract for conference with selection process

BT - Proceedings of the European Marketing Academy

PB - EMAC European Marketing Academy

Y2 - 26 May 2020 through 29 May 2020

ER -

More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Publications

Can't live with them, can't live without them: The Ambivalent Effects of Existential Outgroup Threat on Helping Behavior

Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

Press/Media

Erklärvideo: Darum hassen die Ultras Dietmar Hopp

Der Machtkampf eskaliert: Warum Dietmar Hopp die Fans spaltet

Citation