More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Publications

Publications per year 2015 2016 2017 2018 2023

• 6 Conference contribution - Published abstract for conference with selection process
• 5 Journal articles
• 2 Conference contribution - Article for conference
• 1 Dissertations
• 2 More
  • 1 Contributions to collected editions/anthologies
  • 1 Poster

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Publications per year

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• 2020

  Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

  Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

  Publication: Contribution to a conference › Poster › peer-review