More than a Marginal Phenomenon: Relevance and Content-related Aspects of Mediated Sport Scandals

The salience of mediated scandals today is deeply linked with the formation of norms and values in our society. This is a particular challenge for the field of sport as the compliance with norms and values is of particular relevance in this social area. The paper shows the extent of scandalization in sport reporting and discusses possible implications for sport. Therefore, it offers a definition and typology for sport scandals. It indicates why sport scandals might have a fundamental share of overall scandal reporting today in comparison to other fields of society. The paper further emphasizes content-related aspects such as celebrity status, sport discipline and type of sport scandal. In the empirical portion, a quantitative content analysis of all reported scandals in three German newspapers over a period of one year is provided. Implications of the findings for athletes, organizations, and society are discussed.