Neuromarketing – A new theoretical foundation for sport sponsorship?

Stefan Walzel, T. Oidtmann, H. Brett

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationCall for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18
Publication date2010
Publication statusPublished - 2010
EventEuropean Association of Sport Management (EASM) Conference - Prag, Czechia
Duration: 15.09.201018.09.2010
Conference number: 18

Citation