Neuromarketing – A new theoretical foundation for sport sponsorship?

Stefan Walzel; T. Oidtmann; H. Brett

Neuromarketing – A new theoretical foundation for sport sponsorship?

Stefan Walzel
, T. Oidtmann
, H. Brett

Section Sports Business Administration

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	English
Title of host publication	Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18
Publication date	2010
Publication status	Published - 2010
Event	European Association of Sport Management (EASM) Conference - Prag, Czechia Duration: 15.09.2010 → 18.09.2010 Conference number: 18

European Association for Sport Management (External organisation)
Walzel, S. (Member)
2009 → …
Activity: Membership › Learned societies and special interest organisations › Research

Citation

@inbook{7042bd423eb54bd4adfcb50b4b4ddc50,

title = "Neuromarketing – A new theoretical foundation for sport sponsorship?",

author = "Stefan Walzel and T. Oidtmann and H. Brett",

year = "2010",

language = "English",

series = "Edition Sport{\"o}konomie/Sportmanagement",

booktitle = "Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18",

note = "European Association of Sport Management (EASM) Conference ; Conference date: 15-09-2010 Through 18-09-2010",

}

Neuromarketing – A new theoretical foundation for sport sponsorship? / Walzel, Stefan; Oidtmann, T.; Brett, H.
Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18. 2010. (Edition Sportökonomie/Sportmanagement).

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review