Neuromarketing – A new theoretical foundation for sport sponsorship?

Stefan Walzel, T. Oidtmann, H. Brett

Section Sports Business Administration

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

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European Association for Sport Management (External organisation)
Stefan Walzel (Member)
2009 → …
Activity: Membership › Learned societies and special interest organisations › Research

Neuromarketing – A new theoretical foundation for sport sponsorship?

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European Association for Sport Management (External organisation)