Original language | German |
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Title of host publication | Sport und Werbung |
Editors | T. Schierl, D. Schaaf |
Place of Publication | Köln |
Publisher | Halem |
Publication date | 2011 |
Pages | 309-324 |
Publication status | Published - 2011 |
Neuromarketing – Optimierungsansätze für die Markenkommunikation mit Sport
M. Schillhaneck, Stefan Walzel
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review