Original language | English |
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Title of host publication | Encyclopedia of Sports Management and Marketing |
Editors | L.E. Swayne, M. Dodds |
Volume | 3 |
Place of Publication | Thousand Oaks, Kalifornien |
Publisher | Sage Publications |
Publication date | 2011 |
Pages | 1079-1083 |
Publication status | Published - 2011 |
Participant market segmentation
Publication: Chapter in Book/Report/Conference proceeding › Articles for encyclopedia › Research