Price and Quality Perception: The Impact of Reunification on Young Adult Cohorts in the Transitional and Market Economies of Germany

E. Sung, P. Huddleston, Sebastian Uhrich

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationAmerican Collegiate Retailing Association (ACRA) Conference
Publication date03.2011
Publication statusPublished - 03.2011
EventAmerican Collegiate Retailing Association (ACRA) Conference - Boston/MA, USA/United States of America
Duration: 03.03.201305.03.2013